Instagram ads: how to find your ‘interests’, according to Instagram – the results may be wildly wrong.

Have you ever questioned how Instagram decides what to advertise to you on your feed?

You can simply find out Instagram thinks your interests are – but be warned, the results may be wildly off base.

How to find out?

When you’re on the Instagram app you’ll need to:
Open your setting which can be found by tapping on the 3 horizontal lines on the top right of your profile, settings will be on the bottom of this menu after selecting settings, you’ll need to open the ‘security’ tab inside the security tab, open the ‘access data’ option under the data and history category Scroll to the very bottom and you’ll see the ‘ads’ option which lets you view your ads interests.
Now you can see what Instagram thinks you’re interested in – however according to lots of people, the results are pretty inaccurate.

Some reactions.

Taking to Twitter, users have been discussing their results and how strange they’re.

One wrote, “Okay, Instagram has made some actually wild assumptions concerning what my interests are.”
Another said, “Some of them are correct some of them are… what?”
“Hahahahaha just found my Instagram ad interests and this is ridiculous. I hate the idea of marathons, antiques, and baby-led weaning,” wrote another upon viewing the results.
Instagram got at least one thing right with another user writing, “Cannot stop lolling over some of the ad interests Instagram‘s trapped for me. at least it’s correct on the gluten bit.”

How does Instagram decide what I like?

On Instagram’s help page, they explain that the app wants to “show you ads from businesses that are relevant to you”.
They do this by using information regarding your activity on Instagram and Facebook (Facebook owns Instagram) and also third-party sites and apps you’re using.

“For example, you might see ads based on the people you follow and things you like on Instagram, your information and interests on Facebook (if you have a Facebook account), and the websites and apps you visit,” explained Instagram.

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